The Naked Truth

Irv worked with Lotus on the creation of a stand for both Goodwood Festival of Speed and The Paris Motorshow. Working with designers, builders, content creators and the client, we collectively developed a solution that was fitting for both events. And, as part of our sustainability solution, we ensured that all exhibition assets could then be repurposed to fit into their Regent Street Lotus Brand retail outlet. The same team then went on to deliver an integrated campaign for the launch of the Evora with experiential and social media activation The Naked Truth, driving intrigue and engagement at Lotus’ London launch.