A Warm Southern Welcome

SO OVER 2016

With OOH, print, live events and social media, we made sure we gave 2016 the send-off it well and truly deserved: Ctrl + Alt + Delete.

BRIEF

With Christmas nearly upon us, Southern Comfort wanted to extend ‘A Warm Southern Welcome’ to the New Year festivities.

CHALLENGE

We were given just four weeks to create Southern Comfort’s biggest ever out of home campaign.

SOLUTION

2016 had been an awful year – celebrity deaths, Brexit, Trump, and more. As our campaign was running over Christmas and into the New Year of 2017, we decided to celebrate the end of what was a truly rubbish year.

Results

The campaign ran across Piccadilly Circus, London buses, tube panels, underground posters, newspapers, an online Timeout takeover, a live activation at Victoria Station, and regional OOH across nine UK cities with a multi-million pound media spend.

3,500,000

Reached through The Metro and Timeout Magazine.

9
Cities across the UK.

251,787
Impressions on Timeout Online.

Southern Comfort's best ever performing Instagram post and Facebook competition.

350
London bus panels.

Southern Comfort Bottle festive campaign underground panel
Southern Comfort festive underground poster
Southern Comfort Timeout online takeover

An Event to Forget

We also delivered a live activation at Victoria Station; audiences got through over 4,500 samples, 2000 pins, and printed over 40,000 Instagram photos at the event – all whilst counting down the hours until 2016 was finally over and we could forget all about it.

4,500
Samples tested.

40,862
Instagram photos hash-tagged.

“Kemosabe delivered an outstanding multi-channel campaign. And their strategy, creative and delivery was way beyond our expectation and resulted in an amazing campaign”

— Amanda McLeod, Marketing Director, Hi-Spirits

Southern Comfort Bottle festive campaign event taster