Insights that count

INTRODUCTION

PSB is a global custom research and analytics consultancy that for over 40 years has helped world leaders, global brands and local business to make informed decisions and achieve greater impact.

BRIEF

Rebrand and reposition PSB as the dynamic global business that they are.

CHALLENGE

PSB was originally named after Founders Penn, Schoen and Berland. With a new business structure and a fresh, forward looking trajectory, PSB needed to give their name new meaning and clearly define their purpose.

SOLUTION

PEOPLE x SCIENCE x BUSINESS =
INSIGHTS THAT COUNT.

Results

We successfully reaffirmed PSB’s position as the leading research and analytics consultancy in the world. After this repositioning, we created brand guidelines and global roll-out of the new brand across all print and digital assets – including web design, web development, wayfinding, and SEO strategy.

30
Different iterations to create the perfect set of brand guidelines.

5 hours
Time difference never stopped a NY breakfast bagel – London lunch catch up.

"We worked with Kemosabe to reposition and rebrand our business to make it more relevant and future focused.  Their creativity and willingness to exceed expectations was remarkable.  Tight timelines meant we pushed them hard, but they were able to meet every challenge.  We are thankful for the team and our partnership."

— Mike Chuter, CEO, PSB

Top view of branding set
Four different business cards
Wayfinding system mock ups
Wayfinding system mock ups
Wayfinding system mock ups
Tote bag with logo
Website Screen grabs
Mobile website scrolling