BUY SOCIAL CHALLENGE

SOCIAL ENTERPRISE UK

Social Enterprise is the UK’s National membership body for social enterprises, business with a social or environmental mission, leading public policy.

BRIEF

Social Enterprise UK asked us to create a campaign for their government-backed Buy Social Corporate Challenge.

CHALLENGE

Our task was to raise awareness to big corporations, who are mostly unaware of Social Enterprise, that if they need to spend money on products and services, why not spend that money in a way that maximises the positive impact on society?

SOLUTION

The Buy Social Corporate Challenge is a simple initiative with a bold ambition:

A group of high-profile businesses is aiming to collectively spend £1 billion with social enterprises as part of the Challenge.

We targeted The City with press and OOH to deliver this clear message.

Results

Led by Social Enterprise UK in partnership with the Department for Digital, Culture, Media & Sport, the Buy Social Corporate Challenge was launched in Downing Street in April 2016.

Kemosabe attends their annual milestone event at the Houses of Parliament.

637
The number of jobs created at social enterprises

65.2 m
£65.2 million has been spent with social enterprises by corporate partners

Thank you for adding the vibrancy and the creative talent of what we’re trying to build and achieve. Lovely to meet you in person and thanks for taking the time to come along and for your investment in helping us to achieve our goals.”

— Peter Holbrook, Chief Executive, Social Enterprise UK