New Music Cities

Tasked with increasing brand awareness for All Saints, our Co-Founder Irv worked with creative teams to conceptualise, name and built across digital, social, print, PR and events. The full campaign included social media management, artist liaison, filming, concept creation, competition management, and liaison with SXSW Festival, Music Republic, Clash Magazine, and more. The film was launched online and live at All Saints’ Earlham Road store, receiving global press and reaching over 300 million people.