A Warm Southern Welcome

We were given just four weeks to create Southern Comfort’s biggest ever out of home campaign. With print, live events, and social media, we made sure we gave 2016 the send off it well and truly deserved: Ctrl + Alt + Delete.

“Kemosabe delivered an outstanding multi-channel campaign, and their strategy, creative and delivery was way beyond our expectation and resulted in an amazing campaign” – Amanda Watkins, Marketing Director, Hi-Spirits.


We ran the campaign across Piccadilly Circus, London buses, tube panels, underground posters, newspapers, an online Timeout takeover, and OOH in nine cities with a multi-million £ media spend. Playing upon Southern Comfort’s lighthearted and humorous tone of voice, we maximised brand awareness as the year came to a close and the festive season began.

Southern Comfort festive campaign bus panel
Southern Comfort Bottle festive campaign underground panel
Southern Comfort festive campaign underground panel


We also delivered a live activation at Victoria Station; audiences got through over 4,500 samples, 2000 pins, and printed over 40,000 Instagram photos at the event – all whilst counting down the hours until 2016 was finally over and we could forget all about it.

Southern Comfort Bottle festive campaign event taster
Southern Comfort festive event band